| 150 | 150 | 150.售货有方 仅有内在的品质是不够的,因为井非所有的人都能慧眼识珍或追求内在的价值。人们往往喜欢从众:他们去往某处,只因看见别人也向那儿去。说明一件东西的价值需要高超的技巧:可以赞扬之,因为这可以引起别人对它的欲望;有时亦可以美名冠之(但切记要避免矫饰做作)。另一条计策是声称只卖货物给内行的人,因为人人都相信自己是行家里手,而即使不是,他也愿意自己是。千万不要夸赞货物的简单平凡,这样只会让它显得粗俗易得。人人都追求与众不同,与众不同既可以打动趣味高雅之士,亦可以吸引智识不凡之人。 | 150 Know to get your Price for Things. Their intrinsic value is not sufficient; for all do not bite at the kernel or look into the interior. Most go with the crowd, and go because they see others go. It is a great stroke of art to bring things into repute; at times by praising them, for praise arouses desire; at times by giving them a striking name, which is very useful for putting things at a premium, provided it is done without affectation. Again, it is generally an inducement to profess to supply only connoisseurs, for all think themselves such, and if not, the sense of want arouses the desire. Never call things easy or common: that makes them depreciated rather than made accessible. All rush after the unusual, which is more appetising both for the taste and for the intelligence. |